Challenge
Each system — sales, customer service, billing, digital channels — held part of the picture of the same customer. No team had a full view to personalise service or make decisions.
Solution
Fetek built pipelines to ingest and transform data from each source, matched and merged customer identities, stored them on a central data platform, and exposed customer profiles, segments and behavioural metrics through a lookup interface and APIs.
Value delivered
- A unified customer profile built from many data sources
- Customer segments for service and marketing
- Data ready for analytics and AI
